What is Digital Marketing?

DIGITAL MARKETING 

 (Digital - making everything digitalize or through online & 
Marketing - the act of acquiring, satisfying and retaining the customers)

What is Digital Marketing?

- also known as online marketing, which engages people digitally.

- helps to promote brand, product, or services through all digital channels from anywhere to their customers.

- helps digitally by using all social media or online platforms.

- helps to boost brand visibility and supports growth to reach end-to-end consumers.

- allows to increase the brand sales through targeted consumers or audiences.

Example for Digital Marketing 

Importance of Digital Marketing

- Wider reach/audience

- Cost-Effective

- Targeted Audience

-Measurable Results (tracking effectively)

Importance of Digital Marketing 

Types of Digital Marketing

Types of Digital Marketing

1.) Social Media Marketing: Social Media Marketing (SMM) is the process of using social media platforms to promote a brand, product, or service, connect with audience, and increase traffic, leads, and sales.

2.) Search Engine Marketing: Search Engine Marketing (SEM) is a paid marketing strategy used to promote websites by showing ads on search engines when users search for specific keywords.

3.) Search Engine Optimization: Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engines and get organic (free) traffic.

4.) Content Marketing & Influencer Marketing: Content Marketing is a strategy focused on creating and sharing valuable content to attract and engage the target audience.  & Influencer Marketing is a strategy where brands collaborate with influencers to promote products or services. Influencers already have followers and audience trust.

5.) Email Marketing: Email Marketing is a digital marketing strategy used to send emails to customers to promote products, share updates, and build relationships.

6.) Pay-per-click advertising: Pay-Per-Click (PPC) is a digital advertising model where you pay only when someone clicks on your ad.

7.) Affiliate Marketing: Affiliate Marketing is a digital marketing strategy where you promote other company's products and earn commission for every sale or lead generated through your referral link.